Global Digital Signage Market – Industry Trends and Forecast to 2026

Digital signage is an electronic signage which uses the combination of the hardware and software for displaying the visual information. It has been used in the retail, hospitality, banking and other related sectors for more customer engagement and interaction. Digital signage usually consists of LCD, LED or a similar display system which is connected to the content management system or software that sends the display system the data to be displayed.

 Segmentation: Global Digital Signage Market

Global digital signage market is segmented into five notable segments which are offering, size, product type, application and vertical.
  • On the basis of offering, the market is segmented into hardware, software and services. Hardware is further segmented into display, projectors, media players and mounts & accessories. Software is further segmented into content management system, edge server software and others. Services are further segmented into maintenance & support services, installation services and consulting & other solution. Hardware segment is likely to grow at the highest CAGR in the forecast period of 2019 to 2026.
  • In April 2019, Sony Corporation has announced the launch of the Crystal LED display system which has unique display technology called “CLEDIS which has resolution of 16K by 4K, and the size of the video wall is 19.2m wide and 5.4m height.

Competitive Analysis: Global Digital Signage Market

Some of the major players operating in this market are Koninklijke Philips N.V., LG Display Co., Ltd., Microsoft, SAMSUNG, Sony Corporation, Panasonic Corporation, Planar Systems, Omnivex Corporation.
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