Global Projection Mapping Market


Projection mapping gives the project videos on 3D platform and is widely used at various events such as theater, concerts, advertising and sport games. As the technology is getting upgraded, the projecting of the data has been shifted from normal presentations to the projection mapping which is augmented reality as it provides more enhanced quality image as an output.
It would enhance the event in digital makeup and helps in engaging the audience through visual aesthetics which makes the event more interactive.
The projection mapping provides the real time playback content which enriches the overall content and attention from the audience.
  • It has been observed that in 2018, more than 80% of event creators use AR and more than 85% are planning to use VR.
  • More than 90% of the marketers believe that live events provide attendees to form in person connections in the digital era.
GROWING INVESTMENT IN DIGITAL MARKETING
As the trend of digital market is emerging in the industry, new technologies are upgrading and the trend of marketing the products and services has been changed as the companies and institutions have started investing more into it.
Market Trends:
On the basis of throw distance, the market is segmented into standard throw and short throw.
On the basis of dimension, the market is segmented into 2-Dimensional, 3-Dimensional and 4-Dimensional.
On the basis of offering, the market is segmented into hardware and software. The hardware is sub- segmented into projector and media server. The projector is further sub-segmented into DLP and LCD.
On the basis of application, the market is segmented into festivals, events, retail/entertainment, large venue and others
 Major Players: Global Projection Mapping Market
Some of the major players operating in this market are Panasonic Corporation, Barco, BenQ, Vivitek, ViewSonic Corporation, Pixel Rain Digital, HeavyM, Blue Pony, Lumitrix s.r.o, Green Hippo, garageCube, Resolume, AV Stumpfl GmbH, NuFormer, NEC Display Solutions, Digital Projection, Optoma USA, Christie Digital Systems USA, Inc., Seiko Epson Corporation and others.
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